The campaign featured three commercials, with the final one focusing on the semi-annual draw of the Al-Danah account

• Najla Al-Eisa: The significant engagement underscores our success in reaching various segments within society.

Gulf Bank has wrapped up its advertising campaign in collaboration with the renowned star, Nabil Shuail. The campaign, featuring three comedic commercials, accumulated approximately 32 million views across various social media platforms.

The third advertisement, centering on the semi-annual draw of the Al-Danah account featuring a prize of KD 1 million, accumulated approximately 11 million views in just two weeks during the holy month of Ramadan. This campaign comprised four prize competitions, with each offering KD 1,000. It is noteworthy that the semi-annual draw for the Al-Danah account, revealing the winner of the KD 1 million prize, is set for July 18, 2024, with representatives from the Ministry of Commerce and Industry, and Ernst & Young in attendance.

The second commercial, which celebrated Kuwait’s National Day and featured the song "Free Kuwait" by artist Nabil Shuail, received around 13 million views in a short timeframe. It also highlighted the prepaid card adorned with Kuwait's flag, resonating deeply with citizens.

Regarding the "Ya Shams” commercial, which concluded with Nabil Shuail stating, "Switch to Gulf Bank today and experience continuous benefits," featured participating stars expressing their enthusiasm and appreciation for the bank's digital advancements and the comprehensive features of its mobile application. This commercial amassed approximately 8 million views across different social media platforms.

Ms. Najla Al-Eisa, Deputy General Manager and Chief Marketing Officer of Gulf Bank, extended her appreciation to the esteemed star Nabil Shuail, the actors, the filming crew, and the director, for their substantial contributions towards accomplishing the social and promotional goals of the three commercials.

Al-Eisa highlighted that the significant engagement on social media attained through the bank's promotional campaign underscores their success in reaching diverse segments within society. She also emphasized the level of customer satisfaction with the notable enhancements observed in the customer experience, especially through the bank's mobile application.

She also noted that Gulf Bank's digital transformation journey, which includes branch and ATM developments, customer service center updates, and enhancements to the interactive voice response system. These efforts align with the bank's 2025 strategy to reinforce its prominent role in Kuwait's banking industry, and deliver exceptional services and solutions to its customers.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining robust developments in sustainability at environmental, social and governance levels through diverse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.