Through the "Ya Shams" commercial which garnered 7.7 million views

• Najla Al-Eisa: The entirely revamped Gulf Bank's mobile app signifies a significant improvement in customer experience.

Gulf Bank has recently made significant strides in its digital services, notably with the launch of a new mobile banking app. As a result, the statement "Switch to Gulf Bank today and enjoy its benefits forever" has shifted from just words to a concrete reality.

Customers are now directly reaping the benefits, as this application distinguishes itself as the most user-friendly, efficient, and top-tier option in the banking industry. Its recognition stems from its innovative technology, which not only surpasses customer expectations, but also sets new standards in digital banking experiences.

Therefore, it's not surprising that this exact phrase serves as the closing statement of a Gulf Bank commercial starring the acclaimed singer Nabil Shuail, promoting the "Ya Shams" campaign. In this entertaining and witty commercial, Shuail and his team shifted the spotlight to showcase their excitement for Gulf Bank's digital progress and the diverse benefits offered by its mobile app.

The commercial features a group of young talents alongside Nabil Shuail, presenting an engaging and humorous narrative that praises the bank's digital advancements and the extensive features and services offered by its mobile app.

Najla Al-Eisa, Deputy General Manager of Consumer Banking at Gulf Bank's Marketing Department, voiced her satisfaction regarding the partnership with the acclaimed singer Nabil Shuail and the commercial team. She also emphasized the commercial's rapid success, accumulating over 7.7 million views on YouTube, and various social media platforms within days. Additionally, she announced plans for ongoing collaboration with Nabil Shuail in upcoming projects.

Al-Eisa highlighted that the new mobile application from Gulf Bank represents a substantial improvement in customer experience, encompassing an extensive array of banking services. This enhancement ensures that banking with Gulf Bank becomes more accessible and convenient for customers globally, featuring a user-friendly, fast, and secure interface.

She elaborated on the features of the new application, such as account management, statement access, quick payment links, expense tracking, account transfers, increased transfer limits, dark mode, information updates, and secure local and international transfers. Additionally, customers can handle bill payments, financial installment repayments, electronic voucher purchases, ATM and credit card management, prepaid card requests, new credit card activations, and card blocking for security purposes.

Furthermore, customers can access their debit or credit card PIN and Gulf Rewards points, redeemable for complimentary flight reservations, manage their security settings, update profile information, and safeguard accounts through biometric registration (facial recognition and fingerprint).

In conclusion, Al-Eisa highlighted Gulf Bank's digital transformation journey, which includes branch and ATM developments, customer service center updates, and enhancements to the interactive voice response system. These efforts align with the bank's 2025 strategy to reinforce its prominent role in Kuwait's banking industry and deliver exceptional solutions and services to its customers.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining robust developments in sustainability at environmental, social and governance levels through diverse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.