As part of the Let’s Be Aware ‘Diraya’ campaign, and in cooperation with the Finance and Business Specialist, Waleed Al-Salem

• Najla Al-Eisa: We provide customers with products and channels that motivate them to save and invest and guarantee them special returns

As part of its efforts to consolidate the principles of social sustainability, and spread financial literacy across society, Gulf Bank launched various events and activities in 2023, the Year of Savings, to encourage and educate the community about the importance of saving money.

Gulf Bank has launched a series of episodes on Gulf Bank's social media channels with the Finance and Business Specialist, Waleed Al-Salem, aiming to encourage followers to save and invest their money, and to increase their financial awareness.

The episodes covered important and diverse topics related to saving – such as its role in helping people achieve their dreams, resolve emergency crises, and increase the level of safety for the individuals and their families in the future.

Additionally, Gulf Bank continued to encourage customers to open an Al Danah Millionaire account – which is the oldest and most prestigious savings account in Kuwait – by simply using the bank’s website or mobile application to open an account in just a few minutes.

The bank declared the year 2023 as the Year of Savings, to highlight its distinguished role in encouraging and motivating all segments of society to save, and in support of the ‘Let’s Be Aware’ campaign, which falls under the supervision of the Central Bank of Kuwait, in cooperation with Kuwait Banking Association.

Moreover, Gulf Bank launched the 2023 calendar under the slogan “Always with you in the Year of Savings”, where every month of the year was classified to carry important values related to money savings, such as perseverance, independence, hope, decision making and others.

Gulf Bank’s Deputy General Manager of Consumer Banking, Najla Al-Eisa, said: “Saving is a choice and a decision, and it is a way to overcome our whims and achieve our dreams. It’s not about questioning how to start saving or how much do we start with, what’s important is to start saving for all the opportunities that lie ahead and the ambitions that may arise."

Al-Eisa added: “All things tend to start small and grow with perseverance, patience, hope and determination, and when the time comes to harvest the fruits of our labor, we’ll feel that our efforts have not been wasted. Saving is happiness, reassurance, and a peace of mind; and with it, we can prepare for the challenges that may arise in the future, which we might not realize their difficulty until we go through them.”

She continued: “Together in 2023, the Year of Savings, we can cultivate hope, with strength and perseverance, to realize the strength that we hold within, and continue to move forward to achieve our dreams. After all, a millionaires’ journey begins with just KD 1.”

Al-Eisa further indicated that Gulf Bank provides its customers with various products and services that help them save and achieve great returns, whether through the annual draws or through reaping returns from deposits or other investment channels.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining robust developments in sustainability at environmental, social and governance levels through diverse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.