Organized by LAPA, an affiliate of the non-profit organization LOYAC, in August 2023

• Fatemah Al-Habib: We are pleased to cooperate with LOYAC in supporting youth and enhancing their capabilities and skills
• Fareah Al-Saqqaf: We appreciate Gulf Bank's sponsorship and thank them for their trust and support in the program

Gulf Bank announced its sponsorship of The Influencer program organized by LOYAC Academy of Performing Arts (LAPA) – an affiliate of the non-profit organization LOYAC – that is set to happen in August 2023. The program will provide unique training opportunities to empower young people aged 15 to 19 years of age, aiding in the development their mass communication skills and help qualify them to become effective leaders in the future.

The program is based on three main categories: The basics of effective communication, improving presentation skills, and creating professional content. The training is then followed by a competition where the performances, strengths and weaknesses of the trainees are evaluated by a jury of specialists.

On this occasion, Gulf Bank’s Assistant Manager of Corporate Communications, Ms. Fatemah Al-Habib, said: "We are pleased to cooperate with LOYAC and are keen to support its distinguished community role, especially with youth-related programs; as youth are a key part of our goals and strategy.”

Al-Habib stressed Gulf Bank's keenness to support youth as part of its commitment to encourage and develop their professional skills and talents – as this aligns with both Gulf Bank's 2025 strategy, which places youth at the forefront, and Kuwait’s Vision 2035, which emphasizes the importance of investing in youth.

Elaborating on the program, the Founder and Managing Director of LOYAC, Ms. Fareah Al-Saqqaf, said: “We have carefully prepared The Influencer program with the aim of building the rhetorical skills of young people, in order to enhance their self-confidence, increase their communication and dialogue abilities, and help them master the art of persuasion. The program’s intensive training helps to guide and teach different age groups how to create smart, impactful and engaging content.”

She added: "For the first season of the program, we chose the certified trainer Lina Sawan, who has a high level of professionalism and experience in media training. Additionally, we were keen to provide well-known and positive social media influencers, to share their personal experiences with the trainees, namely Reham Al-Rashidi and Bader Al-Essa. They are considered to be role models for youth, as they provide important content, through addressing people's needs, and encouraging young people to develop themselves.”

Furthermore, Al-Saqqaf expressed her thanks to Gulf Bank for sponsoring The Influencer program, stating: "We appreciate Gulf Bank's sponsorship and thank them for their trust and support in the program. Sustainable development is everyone's responsibility and requires concerted efforts between all governmental, private and civil sectors. The civil sector is a pioneer in adopting environmental and human development issues, and it works passionately because it is the closest to the needs of people. LOYAC has succeeded in all its programs due to the successful partnerships that provide partners with opportunities to participate in development work."

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining robust developments in sustainability at environmental, social and governance levels through diverse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.