The customer journey has become even more distinctive

As part of its continuous efforts to improve the customer experience, Gulf Bank's Call Center has witnessed major developments with its diverse, fast, and secure services – in parallel with the launch of the new mobile application.

This aligns with Gulf Bank's 2025 strategy, and the Bank's adoption of the latest IVR technology, which created a flexible work environment for employees, and a greater ability to deal with various banking systems. The IVR technology also aids in maintaining the highest standards of privacy and security and improves the response rates to customer calls.

Gulf Bank's Call Center has set a record for its response rates to social media messages, which is currently less than three minutes, in comparison to the minimum average of about an hour globally.

The Bank has also established a special unit for distinguished customers that serves them around the clock, seven days a week; in addition to providing immediate refund services, in case customers face any difficulties with cash deposits, and withdrawals, at any of the ATM machines.

Gulf Bank's development journey continues, and the Call Center is ready and available to serve customers around the clock.