To achieve its goals in raising financial awareness in society

• Hamza AlTailji: Gulf Bank has spared no effort in ensuring the core tenants of the Diraya campaign reach as many customers as possible

Gulf Bank’s Assistant Manager of Corporate Communications, Hamza AlTailji, announced that Gulf Bank has played a major role in supporting the Diraya campaign, an awareness campaign initiated by the Central Bank of Kuwait and the Kuwait Banking Association. The campaign aims to spread financial literacy in society, raise awareness of the role of the banking sector, and promote the various services that banks offer to their customers.

Al-Tailji pointed out that Gulf Bank spared no effort in supporting the campaign and ensuring its success. Gulf Bank has supported the campaign by broadcasting and disseminating awareness and educational materials through social media, local press, television, and radio, aiming to reach the largest segment of their target audience as possible.

He stated that Gulf Bank was keen to actively participate in the various issues adopted by the campaign, foremost of which is raising awareness of customers’ rights when engaging with local banks, within the framework of guidelines from the Central Bank of Kuwait. Through the campaign, Gulf Bank has taught customers how to protect their data and bank accounts and how to use bank cards safely, especially in light of both the rapid development of digital services and the increase in fraud and cybercrime attempts.

He pointed out that the Bank was keen to educate customers about the main principles contained in the customer protection guide issued by the Central Bank of Kuwait, and its role in enhancing banking protections and establishing a balanced relationship between banks and their customers, in accordance with the best international practices.

Fraud Attempts

AlTailji warned customers against falling victim to fraud through remote control applications in smart devices. Newer schemes that aim to steal personal data have been on the rise, in addition to more traditional means of information theft, such as phone calls, text messages, or emails.

AlTailji called on banking clients to be wary of emails, texts and phone calls that they may receive from scam callers, who may often impersonate bank employees. He stressed the need not to respond to unknown messages or calls, and to safeguard personal information and account data. By taking the right precautions, banking clients can mitigate their exposure to information theft and avoid falling prey to cyberattacks.

He also warned against high-risk investments, which are not subject to a supervisory body regulating their work, and which do not fall under the jurisdiction of a legal code that can protect investors. These high-risk investments include cryptocurrencies, as digital currencies are not subject to the supervision of the Central Bank of Kuwait, nor are they under the control of any global or national institution.

Safe Investments

Gulf Bank was keen to remind customers of the safe investment products that banks offer customers to help them manage their investments and increase their returns. These investments include various investment deposits, savings accounts, and short and long-term investment plans.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the Bank. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.