As part of the Bank’s commitment to providing a distinctive banking experience that is simpler and more secure than ever

• Gulf Bank’s Omnichannel banking experience will include four main channels, including a newly updated Gulf Bank application for smart devices
• The Omnichannel experience will include the Bank’s automated response system, personal and corporate banking services, ATMs, and ITMs
• Mohammad AlQatan: We have come a long way in our digital transformation journey to consolidate Gulf Bank’s position as the leading Kuwaiti Bank of the Future

As part of its ongoing efforts to consolidate its position as the leading Kuwaiti Bank of the Future, and as part of its five-year strategy for the year 2025, Gulf Bank has announced it will be finalizing all phases of its Omnichannel banking experience in the first quarter of 2023. It is worth noting that the Bank had started implementing the new system at the end of 2020.

Gulf Bank’s Omnichannel experience will include a series of systems and programs designed to enhance customer experience, including the launch of an updated mobile application. The system includes 4 main channels: the Customer Contact Center’s automated response system (IVR), digital banking services for personal and corporate banking, and updated ATM & ITM services.

Gulf Bank’s Omnichannel service provides a distinctive banking experience that is simpler and more secure than ever. The Omnichannel experience is set to allow customers the option of choosing their preferred banking method — whether customers opt for online banking, or choose to use the Bank’s smartphone application, or visit a branch.

General Manager of the Consumer Banking at Gulf Bank, Mohammed Al-Qattan, congratulated Gulf Bank’s team and all the employees involved in implementing the Omnichannel project, saying, “We have come a long way in our journey of digital transformation to consolidate Gulf Bank’s leading position as the Kuwaiti Bank of the Future. As part of this process, we are launching a completely renovated mobile application designed to provide a safe and effortless banking experience through a simplified, speedy, and secure interface.”

He pointed out that the Bank's implementation of the latest version of the “Avaya” automated response system in the Customer Contact Center contributes to meeting the increasing demand from customers for digital services, and enhances a flexible work environment for Customer Contact Center employees. In addition, the new system will enhance the intra-banking work experience between departments, all while maintaining the highest standards of privacy and digital security.

Al-Qattan pointed out that the new system includes digital personal banking services, and will encompass a new generation of online banking services. The new system will provide customers with a comprehensive list of services, including the ability to open a new account, transfer money, manage spendings, and apply for loans and cards. Customers will be able to conduct these services online and without visiting a branch, facilitating access to innovative services and products.

Regarding digital services for corporate banking customers, AlQatan said that the Omnichannel system will provide corporate customers with the ability to easily apply for services online via the Bank's mobile application.

He pointed out that the new system includes major developments across the Bank’s ATM and ITM devices that are designed to provide a more enhanced and convenient customer experience. Customers will be able to enjoy access to these services 24/7 with the introduction of modern concepts such as ATM SWITCH and CX Banking.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the Bank. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.