In line with CBK’s "Diraya" Campaign to raise public banking awareness

Kuwait, 23 March 2021: In light of International Women’s History Month and following the Central Bank of Kuwait awareness campaign "Diraya", Gulf Bank would like to take this opportunity and state its social duty towards supporting women’s financial goals and investment awareness.

We aim to encourage women to save and invest in an effort to enable them to achieve various goals, including financial independence and family well-being. With the improvement of gender equality and women earning higher salaries in today’s modern world, women are able to invest more than ever before. In turn, technology has led to the creation of various low-risk, income generating investment products that are tailored to women’s investment needs.

Women make up 40% of the investment clients at Gulf Bank, with their portfolios tending to take a balanced to low-risk approach, whilst choosing easy to understand and transparent investment products. When compared to their male counterparts, female investors also tend to show a higher commitment to their investment goals. Having studied the investment tendences and behavior of our female client base we are proud to offer them tailor made investments that meet their individual needs.

Therefore, suitable for women, Gulf Bank’s digital investment platform “WISE Investments” provides its clients with the opportunity to invest in a globally diversified portfolio with a long-term approach. By filling out a simple questionnaire, WISE determines customers’ financial goals, risk appetite, and investment horizon to recommend a portfolio that is customized to their needs and risk level. For our female clients, we can offer low-risk, income-generating investment products that will not only support our clients’ financial goals, but also enable them to achieve additional sources of income. Over the course of the investment period, Gulf Bank’s investment managers continuously monitor and review their clients’ portfolios, in an effort to safeguard and increase their wealth.

It is worth noting that women make up 50% of Gulf Bank’s Investment Management department, headed by Mrs. Dalya Al-Qassem, Head of Investment Management. Al-Qassem commented: “At Gulf Bank, we are constantly striving to provide the best services for our clients, across our various sectors and departments. We work diligently to deliver the best investment products that are tailored to each customer segment. Taking this into consideration, we invite all women in Kuwait to explore Gulf Bank’s various investment products and start investing as soon as possible."

Female empowerment is among the top priorities of Gulf Bank, which seeks to support both its female clients and employees. The Bank recently launched a Mastercard Rose Gold credit card with tailored benefits and exclusive discounts designed to reward the modern woman while remaining keen to employ women in all departments of the Bank and in various positions.