Kuwait 3 November 2018: Gulf Bank has announced the launch of Kuwait’s first Easy Pay feature on its Credit Card. For the first time, Gulf Bank credit cardholders can pay for purchases, at over 100 shopping outlets, over the course of 12 months, with 0% interest. Gulf Bank Credit Card customers can now buy goods and services from select shopping outlets and pay in instalments, without having to pay any interest or processing fees. For example, Gulf Bank’s latest offering will allow customers to buy a mobile phone, worth KD 240, from X-cite and pay in 12 equal monthly instalments of KD20 with 0% interest and zero processing fees.

By dividing the payment over the course of 12 months, the ‘Easy Pay’ feature increases customer’s affordability and reduces the payment burden. The new “Easy Pay” feature has been designed by keeping customer convenience & service at the heart of the program. The process of enrolling any transaction at participating shopping outlet into Easy Pay is seamless. Customers don’t need to submit any additional documents or call the bank to convert the transaction into Easy Pay. Customers simply have to ask about Easy Pay at the merchant outlet before making the purchase. The cashier at the merchant outlet will process the Credit Card transaction on the dedicated ‘Easy Pay’ terminal and transaction will automatically convert into Easy Pay. Customers can avail multiple Easy Pay facilities on their Credit Card at the same time.

Mr. Ahmad Al Amir, Assistant General Manager of External Communications, Gulf Bank, said of the new feature on Credit Card: “Gulf Bank is committed to finding new and innovative solutions to fulfil customer needs and exceed customer expectations. The bank prides itself on our ability to continually expand our products and services, providing creative features that add value to customer’s daily lives. In keeping with this, we are thrilled to announce Kuwait’s first 0% interest Easy Pay feature on Credit Card at over 100 shopping outlets. Created to add convenience for our valued, existing and future customers, Easy Pay is available at a wide variety of merchant outlets.”

Gulf Bank will continue to review new merchants based on customer needs and will add them to the Easy Pay Program to make the program even more inclusive in the upcoming few months. To find out if your card is eligible for Easy Pay, send an SMS with the word “Easy” followed by the last 4 digits of your card number. For further details about Easy Pay, along with available merchant outlets, please visit Gulf Bank’s website www.e-gulfbank.com/en/personal/cards/additional-services/easy-pay.

There is a huge global shift in payments taking place. Physical and digital commerce are more converged than ever. The payments landscape is evolving by the day and banking options need to be flexible. To support this new digital ecosystem, Gulf Bank has focused their efforts on developing a secure platform to enable consumers to use their cards when, where and how they want. Driven by the Bank’s mission that focuses on bringing real value to all stakeholders, Gulf Bank has championed innovation in the banking sector. Taking it a step further by enhancing consumer experience and offering rewards and payments plans that are truly unique in Kuwait. The goal is to enhance customer experiences through the power of technology and work with local institutions to further advance the economic and social progress of Kuwait.

Providing convenient payment options is the key to developing a sustainable economy and enriching people’s lives. The profound effect that the electronic distribution of payments will have on the retail network is extraordinary. By working with partners to deploy simple, safe and secure payment technology, significant long-term impacts can be observed on consumer behaviour.

For the banking industry to thrive, it’s vital that innovation and simplicity are key parts of the puzzle to bring efficiencies to the payments sector without disrupting the status quo. State-of-the-art payments solutions are the future, and Gulf Bank is committed to driving it forward by offering options that are innovative, convenient, and secure.

Gulf Bank has always aimed to spearhead innovation in the industry and itis imperative to find new ways to improve customer experiences both in-store and through different digital channels.

Partnering with the largest and dynamic merchant groups that reach out to 4 out 5 Kuwaiti residents in their daily lives has a significant impact on the retail industry. The popularity of the payment solutions is to a large extent attributed to collaborations with industry leaders with whom Gulf Bank has had long and successful associations. The value proposition of the Credit Card in Kuwait is thus strong and compelling as it combines the utility of a credit card with supercharged benefits to the customer.

The aim is to provide customers with meaningful long-term loyalty & cardholder privileges while offering a full range of payment solutions that will evolve with changing times.

To find out more about Gulf Bank, customers can visit one of the Gulf Bank’s 58 branches or log on to www.e-gulfbank.com. They can also contact the Customer Contact Centre on 1805805, or place queries through the newly launched WhatsApp service on 65805805 for assistance and guidance.