Kuwait – 24 April 2017: Gulf Bank was pleased to hold the latest in a series of workshops for its employees about the role of innovation in the workplace.  Approximately, 100 employees from various departments participated in the workshop entitled, 'Customer Centricity Innovation' which focused on new and innovative methods for creating and delivering the value customers want. The workshop was organized by Creative Confidence Consulting, a leading firm specialized in coaching programs.

The workshop was designed and delivered by Dr. Alexander Osterwalder in conjunction with Creative Confidence Consulting. It equipped the participants with the latest tools needed to succeed in implementing a customer centric approach across all divisions within Gulf Bank for our internal and external customers. Accordingly, the session introduced the Value Proposition Canvas Model, the process for making innovation deliver results that meet or exceed the market expectations. It also focused on developing better ways of communicating, delivering, and testing the efficiency of value propositions.

Dr. Osterwalder is a frequent keynote speaker at Fortune 500 companies and has held guest lecturers in top universities across the world including Stanford, Wharton, MIT, Berkley, IESE and IMD, among others.

Mrs. Salma Al-Hajjaj, General Manager of Human Resources at Gulf Bank, underlined the importance of innovation in customer centricity by saying: "Customers today have more choices than ever before, so we must ask ourselves, what else can we provide to our customers and potential customers that goes beyond what is currently on the market"  We held this training to help our employees use customer centric innovation methods to ensure they not only meet customers' needs but  also meet needs customers may not even realize they have. The workshop provided a simple way to understand customer needs and to design products in a way that is intuitive and accessible for customers."

Mrs. Al-Hajjaj added, "At Gulf Bank we have been delivering innovative and easy-to-use products, and realize the importance of the having the right staff in place to further deliver value to our customers.  As such, we continue to offer regular trainings to ensure our employees are equipped with the latest tools and insights to ensure they succeed in their work and the Bank remains on the cutting edge of products and services."

For more details about Gulf Bank initiatives, please visit the bank's website: www.e-gulfbank.com or follow its social media accounts.