Kuwait–August 1, 2013: Gulf Bank has selected to utilize its Ramadan TV commercials (TVC) to highlight unfavorable phenomena in the Kuwaiti society, and to emphasize that direct communication is best for deepening family bonds. The commercials encourage people to spend more time with their families rather than on their mobile phones and social media.

The Gulf Bank Ramadan commercials will be aired throughout the Holy Month and the Bank hopes that they will both entertain and unite audiences in remembering to consider what Ramadan means and the benefits it conveys to people.

Gulf Bank has also set a dedicated hashtag entitled #بالصج_أحلى on its Twitter account and Instagram page on @Gulf_Bank to build on the TV commercial theme and engage with the public to post messages that encourage real-life communication.

Customers wishing to view Gulf Bank's latest Ramadan TV commercial can view it on: www.e-gulfbank.com/youtube