Kuwait " April 4, 2010: Gulf Bank announced the launch of the Visa Financial Football game, a free interactive 2010 FIFA World CupTM branded video game, combining the world's most popular sport with an award-winning financial literacy curriculum, aimed at educating people in the field of finance. The bank is the first to launch this game in Kuwait.

The Bank has already started distributing the game on a compact disc to a number of schools free of charge, and also has this exciting, interactive game on the website.

Financial Football ties into Gulf Bank's Visa FIFA World CupTM Credit Card Campaign where customers are offered exclusive Visa FIFA World CupTM credit cards and a chance to attend the 2010 FIFA World CupTM in South Africa.

The game will be launched on Gulf Bank's website and in various promotional kits. Aly Shalaby, General Manger of Retail Banking at Gulf Bank said, "We are proud to be the first bank to officially join Visa in this initiative in Kuwait. As part of the Bank's Corporate Social Responsibility strategy, education is at the top of our list. We are always trying to devise ways in which we can assist in educating youth. Visa Financial Football is part of our Visa FIFA World CupTM Credit Cards campaign that we are currently offering to our customers. One of the bank's goals is to provide superior financial services to its customers and by offering the Visa FIFA World CupTM Credit Cards, along with Financial Football, we hope to both deliver top-quality financial services and fulfill our Corporate Social Responsibility to society and to our customers. "

Financial Football is part of "Money Skills for Life", Visa's free, award winning, financial education program. The program contains comprehensive money management resources and lesson plans tailored for use at home and in the classroom.

Financial Football challenges players to answer fast-paced, multiple choice money management questions correctly to advance down the field for a chance to score a goal. The game offers single player and head-to-head game play options and is being translated into a dozen different languages.

The game features three difficulty levels " geared to children, teens and adults. Players learn key concepts about saving, spending, budgeting, and the wise use of credit. The game also includes companion classroom lesson modules for teachers who want to expand and reinforce greater financial learning.

Financial Football will roll out in 12 countries in the months leading up to the 2010 FIFA World CupTM.

To find out more about Gulf Bank's Financial Football, customers can log onto the Bank's website,

www.e-gulfbank.com/financialfootball.com

Aly Shalaby, General Manager of Retail Banking at Gulf Bank

and Ihab Ayoub, Visa's General Manager for KSA, Kuwait,

Oman and Yemen signing the official agreement