Kuwait, 17 October, 2006: Gulf Bank has re-launched its popular Red youth program with an eye-catching customer event at Marina Crescent, where a red Sheraa-style tent has attracted thousands of visitors during Ramadan.

"The launch of our bold new look for Red has been incredibly successful," said Ebtihaj Al Roumi, Youth Manager for Gulf Bank. "Our team at Marina Crescent has been inundated with a constant stream of families and young people interested in finding out more about Red."

The Red re-launch has been supported by a distinctive advertising and marketing campaign. As a result, Ebtihaj Al Roumi says Gulf Bank has seen a dramatic increase in new account openings.

'Red' has become an integral part of the way of life for Kuwaiti youth. Red is the first university student program in Kuwait and it is a trendsetter among Kuwaiti college and university students between the ages of 18 and 24.

'The revitalized brand is designed to show how Red connects with the needs and lifestyles of students. Red is seen as a "cool" colour by young people and this connection is highlighted by its new look and advertising slogan, "Al Lon Lonak" it's your colour."

Visitors to the Gulf Bank Red tent at Marina Crescent were treated to refreshments and giveaways and were entertained by MC Mishal Al-Shaya. New customers received a Red gift box containing a 1GB USB stick, a Cinescape "Smart Card", specially branded Red playing cards and a Red product guide.

For every KD 10 in their account, new and existing Red customers can win a Toshiba laptop and for every KD 50, they will be in the final draw for a Hummer H3, with the next draw to be held in December.

Red has no minimum balance fees. It offers a new, uniquely designed ATM card and, for customers aged 18 years and above, a free Red Charge Card with photo. In addition, Red offers a host of discounts at selected retailers and restaurants in Kuwait.

"With these benefits, it is no surprise that Red has become the program of choice for students in Kuwait," Ebtihaj Al Roumi said.

To join Red, just visit one of Gulf Bank's 36 branches or call the Bank's hotline on 805805. You can also log on to www.e-gulfbank.com, Gulf Bank's bilingual website, to find all the answers you need regarding Red or any of the Bank's distinguished products and services.