Kuwait- 11 February 2018: Gulf Bank was pleased to receive the ‘Excellence in Call Center Service’ Award from Kuwait’s Public Relations Association. Held under the patronage of HH the Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah, the awards ceremony recently took place at Sheikh Jaber Al Ahmad Cultural Center.

The event was attended by numerous government officials and dignitaries, including HE Hend Al-Subaih, Minister of Social Affairs and Labor; Sheikha Al-Zain Al-Sabah, Under Secretary of the Ministry of State for Youth Affairs; Sheikh Khaled Al Sabah Chairman of the Supreme Committee of Kuwait’s Public Relations Association, who jointly presented the award to Gulf Bank representatives.

Ms. Laila Al-Qatami, Assistant General Manager for Corporate Communications said: “Receiving this prestigious award is a testimony for our ability to provide our customers with the level of services they need, as well as our capability to maintain and improve those services to meet the increasing demand. On behalf of the Bank’s management, I would like to thank Kuwait’s Public Relations Association for this recognition and for efforts to reward those who excel in the field of customer service and public relations.”

“Our Customer Contact Center offers customers easy access to their accounts whenever they want and wherever they are, by simply answering security questions customers can navigate through their accounts and credit cards, transfer funds, pay their bills, request a statement, apply for a new cheque and inquire about an issued one, check their Gulf Rewards, and ask for information about any services and/or products” added Ms. Al-Qatami.

The awards aim at underscoring the importance of customer service and public relations that require unique skills and high experience, and at highlighting the efforts invested in the fields of public relations and customer service across all industries, from the public and private sectors.

A judging committee was formed to select the winners. It consisted of international and local public relations and customer service experts. The evaluation was based on international standards in regard to the level of client servicing and the ability to meet the clients’ needs.

The event also featured a number of workshops about the strategies of public relations and customer service targeted at employees of ministries and organizations, in addition to a small exhibition area where participants showcased their products and services.

The Kuwait Public Relations Association promotes the role of the State of Kuwait in public relations practice and functions, creates channels of cooperation with international and regional public relations associations, and raises awareness of the importance of this industry.