Kuwait – 15 December 2016: Gulf Bank announced today that it was awarded the "Best Message for TV Commercial 2016 Award" at the Fourth Advertising Creativity Awards (ACA) event organized by the Arab Media Forum. The event was held under the auspices of Sheikh Salman Sabah Al-Salem Al-Homoud Al-Sabah, Minister of Information and State Minister for Youth Affairs.

The award was presented to Gulf Bank for its special TV commercial launched during the Holy Month of Ramadan 2016, and which was produced in cooperation with Impact and Echo. Gulf Bank’s Ramadan video revolves around the issue of prejudice and stereotypes as well as around the importance of giving beyond one’s limits. The video shares five different stories, where the actions of the characters are being perceived as pejorative but turning out that they are opting for good deeds. The video calls for people to give beyond their limits and reminds everyone of the importance of forgiveness during the Holy Month. The commercial was well received locally and regionally due to its impactful message and it was broadcasted on Kuwait television stations and released on YouTube, Instagram, Facebook, Twitter and other social media channels.

The Advertising Creativity Award 2016 was organized for the fourth year by the Arab Media Forum, which has proven to be one of the region’s most prominent local industry events. The event brought together many ministers, media and advertising executives, journalists, academics, authors, actors, businessmen, and social figures from all around the Arab world.

For more information about Gulf Bank, visit one of Gulf Bank’s 56 branches, call the Customer Contact Center on 1805805, visit the bank’s bilingual website at www.e-gulfbank.com or its social media channels on YouTube, Instagram, Twitter, and Facebook.