Kuwait - 20 June, 2010: Gulf Bank has been awarded the coveted ?Best PR Campaign? and the ?Best Bank Customer Contact Centre? by the Banker Middle East, the region?s leading banking industry magazine.

The awards highlight Gulf Bank?s communications of its ongoing Corporate Social Responsibility (CSR) initiatives through targeted campaigns that focus on a number of areas including education , special needs support programmes, sport, health and various youth development sponsorships, as well as the success of its dedicated customer service team, which constantly delivers against clients? needs and service expectations.

The awards were announced at a gala dinner and ceremony at the Emirates Tower Hotel, Dubai on 16 June, 2010. Winners were chosen by a judging panel of international industry experts drawn from international rating agencies and some of the region?s leading financial centers.

Mr. Michel Accad, CEO & CGM at Gulf Bank?s said: ?We are extremely proud to accept these prestigious awards and the recognition they represent. At Gulf Bank, our commitment to excellent customer service and corporate social responsibility has long been core values of our organizations in Kuwait.?

Mr. Fawzy Al Thunayan, General Manager of Board Affairs at Gulf Bank continued : ?As part of this commitment we actively support, sponsor, encourage and promote community initiatives in health, education, arts, sports, culture and other activities, encouraging people to succeed and realize their ambitions. For example, over the course of the past year, Gulf Bank has been actively involved in donating medical equipment to hospitals, supporting the first ever state-wide blood donation campaign, sponsoring community sports events, and supporting students across different schools in Kuwait. We have also been recognized as the Employer of preference in the GCC, and we?ve won other prestigious recognition awards such as the GCC Localization Award for the development & employment of Nationals?

?We try very hard to listen to, and please our customers, and our highly motivated and experienced customer contact centre combines superb teamwork to consistently deliver the best possible sales and service as well as the best product range,? concluded Mr. Accad.

The prestigious Banker Middle East Awards, which are held each year, recognize businesses in the region that have excelled in providing exceptional levels of customer service and innovation across a range of sectors, from basic banking products to high-end investment services. They were established to set the highest benchmarks for the industry. The award?s panel of judges nominates banks and financial organizations that have shown outstanding improvement and success over the past 12 months.