Kuwait , 22 April, 2010: Gulf Bank of Kuwait has announced that it has been awarded the coveted Best New Product by the Banker Middle East for its innovative Al Danah Account, as well as the Best Loyalty Program for its Gulf Rewards Program. These two awards come in recognition of the Bank's commitment to delivering innovative services through a growing network of 51 branches across Kuwait and continued excellence to the Bank's growing customer base across the country.

Gulf Bank's success was announced at the Banker Middle East Industry Awards 2010 ceremony held at the Emirates Tower Hotel, Dubai on the 20th of April, 2010. Winners were chosen by a judging panel of international industry experts from companies such as rating agencies as well as from some of the region's leading financial centers.

The Banker Middle East Awards recognize businesses that have excelled in providing exceptional levels of customer service and innovation across a range of sectors, from basic banking products to high-end investment services.

Mr. Aly Shalaby, General Manager of Consumer Banking at Gulf Bank said: "Winning the Best New Product Award for Al Danah and the Best Loyalty Program Award for our Gulf Rewards Program is a testament to Gulf Bank's status as a market leader. It shows the Bank's effectiveness in delivering top products and high quality services to our growing number of customers."

Shalaby added, "These awards reinforce our reputation as a market leader in product and service innovation and we are rapidly building a reputation as Kuwait's preferred local Bank."

Gulf Bank re-launched its popular Al Danah Millionaire Draw offering customers the chance to win the Middle East's biggest single prize draw as well as many other opportunities to win cash prizes throughout the year. The Bank now holds weekly, quarterly and annual prize draws for its customers, encouraging them to keep their money in their account for as long as possible to enhance their chances of winning.

Gulf Bank's Rewards Program, the strongest and most extensive of its kind in Kuwait, provides customers with a broad range of great offers, great discounts and vouchers, now from over 120 merchants at more than 260 outlets across Kuwait " more than ever before. The Bank's Rewards Program has been designed to provide customers with a range of rewards, depending on the kind of account they hold.

The Banker Middle East Awards were established to set the highest benchmarks for the industry. The award's panel of judges nominates banks that have shown outstanding improvement and success over the past 12 months.