Over 30 million impressions and 234,000 competition engagements

Najla Al-Essa: A new year of special marketing campaigns during the holy month of Ramadan

As part of its efforts to provide the best services and benefits to customers, Gulf Bank launched its Ramadan marketing campaign "Ready? Transfer!" which continues to garner millions of views daily – attracting customers who want to benefit from the ‘Get Cash in A Flash’ offer, which includes a cash gift of up to KD 1,200.

This year’s Ramadan TVC "Mission 1200", was a testament of the special relationship that the bank has with its customers – exceeding 10 million views throughout various social media channels. In addition to receiving over 30 million impressions and 234,000 competition engagements, following its launch on the second week of Ramadan.”

The idea was inspired by the sighting of the crescent during Ramadan, with the set representing a spacecraft on the moon, and a script that highlights the amazing salary transfer offer from Gulf Bank."

Al-Essa pointed that the remarkable success of "Mission 1200" is due to the great engagement and impressions received by the audience, in addition to its originality in terms of content and messaging. Not only did “Mission 1200” win the admiration of viewers due to its humorous and light approach, as it also consisted of a great line-up of well-known and beloved Kuwaiti actors of whom include: Bilal Al-Shami, Ahmed Al-Aounan, Imad Al-Akari, Hammoud Al-Failakawi, and Reem Al-Shammari.

She added: "The surprises and gifts from Gulf Bank during the holy month of Ramadan did not stop there, as we also launched three competitions on Gulf Bank’s Instagram account, so that followers can receive valuable prizes.”

She continued: “We were keen to link the prizes to the "Mission 1200" marketing campaign, as well as the salary transfer offer, which includes receiving a cash gift of up to KD 1,200. Three winners received prizes worth KD 1,200, in addition to ten tickets to attend the theatrical play “To The Moon”, that is set to launch in Eid Al-Fitr. The dreamy play consists of many surprises, with the participation of talented and renowned artists.”

In addition to receiving a cash gift of KD 1,200, the “Get Cash in A Flash” offer includes many other benefits such as: Automatic enrollment in the best and fastest rewards program in Kuwait, discounts at leading car dealerships, a personal loan of up to KD 25,000 with a repayment period of 5 years, housing loans up to KD 70,000 with a repayment period of 15 years, as well as a free credit card and safety deposit box for one year. Women have the option to choose between several gifts, such as a cash gift up to KD 1,200, a health and beauty care package, or a prenatal care package from Hadi Hospital.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining robust developments in sustainability at environmental, social and governance levels through diverse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it.